🤌 This ad turns familiar Gmail views into marketing gold

It's Sunday – let’s do nothing, except look at some cool ads together?

Today’s best ad: turning familiar gmail views into B2B marketing gold

PLUS: a tool that helps you look at the camera no matter where you’re looking

Turn Familiar Gmail Views Into B2B Marketing Gold

This agency knows how to make users jealous of their success.

1/ Why it’s a scroll stopper:

Those Calendly bookings in a Gmail UI hit different. 🥵

It speaks your language and shows what a bustling business looks like.

It's relatable, yet aspirational, making you pause and wonder, "How?"

2/ How to steal this idea:

It’s called the Familiarity Factor.

• Pick visuals that are not just familiar but are also part of aspirational goals.

• Use 'real-world' scenarios to inspire action. Show them the dream is possible. (stripe notifs, social media dms, etc)

Use AI to maintain perfect eye-contact, even if you’re not

WHY NOW — The world's gone virtual, and your screen presence matters more than ever. Keeping eye contact during video presentations is crucial but not everyone has a teleprompter or the knack for it.

Why we think this is cool:

• You can read off a script and still maintaining perfect eye contact with your audience.

• No need for a teleprompter or the skill to use one — you can keep it…au naturel ✨

Curious? → Check it out here

[btw this isn’t sponsored, we just think this tool is really cool]