🤌 The most effective hook method in advertising history

woohoo — it’s Wednesday!

Today’s best ad: a sneaky clothing ad disguised as a news article

PLUS: a tool for customizing one video for millions

A sneaky ad disguised as a news article

Fabletics, a fitness clothing company, launches a new ad featuring fake PR news headline template.

1/ Why it’s a scroll stopper:

This one's sneaky good. Is this a legit news piece?

Nah, just decked out to look like one. But, bet you believe what they claim about the viral sports bra, huh?

Plus, it uses the most effective hook in advertising history — a great model 😉

2/ How to steal this idea:

Utilize the Trust & Tease.

• Disguise your ad as trusted content formats, like news templates on IG.

• And a hint of allure? Yeah, it’s age-old, but it's the advertising world's trusty sidekick.

Shoot one video, and then AI crafts it for millions.

WHY NOW — Alright, everyone's seen the "Hi, {First_Name}" trick in emails. But this tool can do the same trick, but for gifs and videos.

Why we think this is cool:

• Imagine shooting just one video, and then their AI crafts it for millions. Efficiency? Maxed out and saves you a ton of time.

• It’s also got real-time stats help you tweak and get those conversions soaring.

Check it out here → Link

[btw this isn’t sponsored, we just think this tool is really cool]