🤌 This genius ad uses apologies to hack attention

oh look — it’s sunday funday

Today’s best ad: sorry, not sorry - the ad that fakes apology for attention

PLUS: a tool that can personalize GIFs for every prospect

This ad fakes an apology to hack attention

Gopuff launches a new notes app advertisement promoting a discount for newly registered users.

1/ Why it’s a scroll stopper:

Starting with an apology? Bold move, Gopuff. 🤨

The ultra-casual tone makes it feel like a secret tip-off from your buddy who's always in the know.

Then, out of nowhere, they reveal that sweet deal. Didn't see that coming.

2/ How to steal this idea:

It's all about that bait and switch.

Kick off with a personal touch — make it feel familiar, like a message from a friend.

Follow it up swiftly with your true motive: that juicy offer.

A touch of authenticity in your tone can make an ad feel less... ad-like. Plus, everyone loves being in on a secret. 🕵️‍♂️🔥

Hyper-personalized GIFs using your prospect’s name.

WHY NOW — The digital landscape's buzzing about personalization. Making your audience feel like you're talking and making assets just for them? And this tool seems to be riding that wave.

Why we think this is cool:

• Gifs are already cool enough — but imagine seeing your name on one in a cold email :0

• It doesn’t only work just for emails. Think LinkedIn, chatbots, your website... the whole shebang.

Check it out here → Link

[btw this isn’t sponsored, we just think this tool is really cool]